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What is Captive-Product Pricing?

by | May 23

What is Captive-Product Pricing?
Discipline: Marketing
Type of service: Research Paper
Spacing: Double spacing
Paper format: APA
Number of pages: 2 pages
Number of sources: 2 sources
Paper details:
Step 1: Read the section in the book called Captive-Product Pricing (pg. 279) The book being referred to is “Marketing An Introduction” by Gary Armstrong and Philip kotler so please at least use this as one of the sources
Step 2: Write 1-2 page paper, double spaced with a cover page, by answering the following questions: What is Captive-Product Pricing? What is this pricing tactic called in the case of services? Give at least two examples of products or services that use this pricing tactic.
Step 3: Submit your completed paper to the drop box or bring in a hard copy on Monday.
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