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WFM Project

by | Mar 26

Project Description:

Whole Foods Market (WFM) management has employed you as a Management Consultant and asked you to prepare a report to the company senior executives. The senior executives would like to know:

1) How well is company doing? (Note: You need to have financial and growth numbers/charts to back up your conclusion. Assess company’s performance over years, and assess company’s performs against the major competitors and industry averages.)

2) Recommend one strategy that will increase company’s competitiveness (Note: You need to perform some analysis to back up your recommendation.)

3) How can the company expand its global operations? (Note: such operations may include utilizing global supply chain and/or exploring global markets.)

4) What the potential ethical problems the company may face and how the company should address them? (Note: You should focus on one particular issue and give an in-depth discussion.) 

If you are not familiar with the company, your textbook has a case that contains some basic information about the company. However, you need to gather more information about the company to bring the information up to date and acquire new information if necessary.

Through this project, you are required to demonstrate the following:

  1. Ability to perform basic data analytics and use Microsoft Excel      to process, analyze, and present the data efficiently and effectively;
  2. Ability to evaluate information and apply business concepts      and theories in making business decisions; 
  3. Ability to identify and evaluate ethical issues and concerns;
  4. Ability to suggest policies, measures, and solutions to      address ethical issues and concerns;
  5. Ability to identify and critically explain the factors that      create differences between domestic and global business;
  6. Ability to able to develop strategies for global business      operations.
  7. Ability to write      effectively with intended readers;

Other Instructions:

  • Your report is limited      to seven pages, excluding cover page, references, and appendix.
  • Your report should      include an assortment of charts, tables, and exhibits to support your      analysis and recommendations. You must embed such charts, tables, and      exhibits into main text with labels.
  • If you use internet or      other sources to enrich your report, please cite the source properly.
  • This is individual      assignment. There will be absolutely no collaborations among you and your      fellow students.
  • Design a      (professional-looking) cover page to include your name and course      number/title/section, and semester.


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