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The value of marketing as it is used in the healthcare field: a specific example

by | Mar 26

This answer needs to be about healthcare. This is a healthcare marketingclass. If you were an administratorpresenting a marketing plan to your board of directors, and you were asked what is the value marketing adds to your organization, how would you respond? Why?

Even in healthcare, marketing has a value. It can help you to gain market share in your geographic location. For example, in Des Moines, Iowa there are four hospitals–Mercy Medical Center, Methodist Hospital, Lutheran Hospital, and Broadlawns Hospital. Each hospital has a specialty. Mercy specializes in …

The solution provides a comprehensive description of the value of marketing efforts in the Des Moines, Iowa market for hospitals providing OB services. It clearly demonstrates results of a planned marketing effort.

  

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