This assignment will assess the competency 3. Analyze competitive strategies.
Directions: In the Flying the Friendly Skies case and Tropicana: Social Media case, you were exposed to public perception and unsuccessful strategy execution.
Required in two pages minimum:
In the aftermath of the flight attendant’s actions, what role did the media play? What message should JetBlue have communicated to the public? Explain
From a competitive strategy standpoint why did Tropicana feel it was necessary to develop a new package design and what were their objectives in doing so? Explain