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MKT510 – Customer Behaviour

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Subject OutlineMKT510 – Customer BehaviourTable of ContentsSubject Summary …………………………………………………………………………………………………….2Subject Coordinator …………………………………………………………………………………………………2Subject Coordinator ……………………………………………………………………………………..2Email …………………………………………………………………………………………………………..2Phone ………………………………………………………………………………………………………….2Consultation procedures ………………………………………………………………………………2Subject Overview……………………………………………………………………………………………………..3Abstract……………………………………………………………………………………………………….3Learning outcomes……………………………………………………………………………………….3Subject content ……………………………………………………………………………………………3Key subjects…………………………………………………………………………………………………3Assumed knowledge …………………………………………………………………………………….4Subject Schedule & Delivery ……………………………………………………………………………………..4Prescribed text……………………………………………………………………………………………..4Class/tutorial times and location …………………………………………………………………..4Schedule ……………………………………………………………………………………………………..5Learning materials………………………………………………………………………………………..6Learning, teaching and support strategies ……………………………………………………..6Recommended student time commitment …………………………………………………….6Assessment Items …………………………………………………………………………………………………….7Essential requirements to pass this subject…………………………………………………….7Items …………………………………………………………………………………………………………..7Class Discussion ………………………………………………………………………………7Cultural and Interpersonal Influences on CB……………………………………..13Individual Influences on Consumer Behaviour ………………………………….21Assessment Information …………………………………………………………………………………………26Academic integrity ……………………………………………………………………………………..27Referencing………………………………………………………………………………………………..27How to submit your assessment items …………………………………………………………27Online submission process………………………………………………………………27Postal submission process ………………………………………………………………27Hand delivered submission process …………………………………………………28Alternative submission process ……………………………………………………….28Extensions………………………………………………………………………………………………….28How to apply for special consideration…………………………………………………………29Penalties for late submission……………………………………………………………………….29Resubmission …………………………………………………………………………………………….29Feedback processes ……………………………………………………………………………………29Assessment return………………………………………………………………………………………30Student Feedback & Learning Analytics ……………………………………………………………………30Evaluation of subjects …………………………………………………………………………………30Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 1 of 31Changes and actions based on student feedback ………………………………………….30Learning analytics ………………………………………………………………………………………30Services & Support …………………………………………………………………………………………………30Develop your study skills …………………………………………………………………………….31Library Services ………………………………………………………………………………………….31Policies & Regulations …………………………………………………………………………………………….31Subject Outline as a reference document……………………………………………………..31Subject SummaryMKT510 – Customer BehaviourSession 1 2020Faculty of Business, Justice and Behavioural SciencesSchool of Management and MarketingInternal ModeCredit Points 8Welcome to a new session of study at Charles Sturt University. Please refer to the University’sAcknowledgement of Country (http://student.csu.edu.au/study/acknowledgement-ofcountry).Subject CoordinatorSubject Coordinator Ms Tracy ZhouEmail trzhou@studygroup.comPhone +61 3 9935 7966Consultation proceduresThe best way to contact me is by email ddcruz@studygroup.com as I am not on campus mostof the time. Please send a brief message regarding the issue and state the subject code andyour name and ID number in the email title/subject.Welcome to MKT510 – Customer Behaviour. This is a fascinating subject. Why do we buy whatwe buy? Why do we become loyal to some brands – even when the price is twice that of acomparable item? How has Aldi managed to take on the big two, Coles and Woolworths, andcapture a share of the market when what they sell is not all about brands? And you have topack your own shopping! How has cultural diversity impacted on customer behaviour? Areparticular products or services created to serve the needs of a particular ethnic or culturalgroup? We’ll go on a journey together to answer some of these questions. As our society shifsand changes we can’t make assumptions about people and what they will buy – whether thatbe goods or services. There is no ‘typical consumer’ and this makes developing marketingstrategy a challenging, but not impossible, task for any marketer.Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 2 of 31Subject OverviewAbstractTo make strategic marketing decisions, organisations need to understand the individual,social, organisational and cultural factors that influence customer behaviour. This subjectexamines the buyer decision process in both consumer and business markets. The topics drawon concepts derived primarily from psychology and sociology topics, where decision makingis considered from a number of angles including perception, learning, motivation, attitudes,culture, values, lifestyles and situational influences. These various theoretical concepts areapplied and integrated with regard to market segmentation, positioning and implementationof marketing strategies.Learning outcomesUpon successful completion of this subject, students should:• be able to analyse the buyer decision process and critique effects of situationalinfluences on consumer purchases;• be able to compare and contrast consumers and organisations in terms of theirmarkets and buying behaviour;• be able to critically examine the stages of information processing and the internalfactors that influence each stage in relation to consumer behaviour;• be able to evaluate a variety of external factors and their influence on consumerbehaviour; and• be able to assess key trends and issues facing consumers today and describe thepotential effects on current marketing strategies.Subject contentInformation regarding the subject’s content is outlined in the above schedule and closelyfollows the chapters in the prescribed text. Recommended readings and other resources willbe posted on the Interact 2 site.Key subjectsPassing a key subject is one of the indicators of satisfactory academic progress through yourcourse. You must pass the key subjects in your course at no more than two attempts. The firsttime you fail a key subject you will be at risk of exclusion; if you fail a second time you will beexcluded from the course.The Academic Progress Policy (https://policy.csu.edu.au/view.current.php?id=00250) sets outthe requirements and procedures for satisfactory academic progress, for the exclusion ofstudents who fail to progress satisfactorily and for the termination of enrolment for studentswho fail to complete in the maximum allowed time.Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 3 of 31Assumed knowledgeMKT501 or MBA503Subject Schedule & DeliveryPrescribed textThe textbooks required for each of your enrolled subjects can also be found via the StudentPortal Textbooks (http://student.csu.edu.au/study/study-essentials/textbooks) page.Ling, P., D’Alessandro, S., & Winzar, H. (2015). Consumer Behaviour in Action. South Melbourne,Australia: Oxford University Press. ISBN: 97080195525601An “O” or e-book is also available from www.oup.com.auClass/tutorial times and locationYour class times can be found at Timetable @ CSU (http://timetable.csu.edu.au/). Find outhow to use Timetable @ CSU via the Student Portal Class Timetable(http://student.csu.edu.au/study/study-essentials/timetable) page.Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 4 of 31Schedule

Week
Weekcommencing
Topic
Chapters
Assessment due dates

1.
02/03/2020
Topic 1:Introduction toconsumerbehaviour
Chapter 1 &Chapter 12(pp.552-667)
Assessment 1 Begins: Startadding discussion posts andresponses

1.
09/03/2020
Topic 2: Culture andconsumerbehaviour
Chapter 2

1.
16/03/2020
Topic 3:Social Classand consumerbehaviour
Chapter 3

1.
23/03/2020
Topic 4: Referencegroups andconsumerbehaviour
Chapter 4
Assessment 1: 2ndDiscussion Post andresponse (due Wed 23/3/2020)

Mid-session break/Residential school period Begins 30th March –session resumes12th April

1.
13/04/2020
Topic 5: Needs,motivations andconsumerbehaviour
Chapter 5

1.
20/04/2020
Topic 6: Personalityand self-concept
Chapter 6
Assessment 2: Consumersas Social Beings (Chapters2-4) (Due Wed 22/4/2020)

1.
27/04/2020
Topic 7: ConsumerPerception
Chapter 7

1.
04/05/2020
Topic 8: Learningand consumerinvolvement
Chapter 8

1.
11/05/2020
Topic 9: Consumerattitudes andattitude change
Chapter 9

1.
18/05/2020
Topic 10: Consumerdecision makingand consumptionexperiences
Chapter 10
Assessment 3: Consumersas Individuals (Chapters5-10) (due Wed 20/5/2020)

Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 5 of 31

1.
25/05/2020
Topic 11: Socialchange and thediffusionof innovations
Chapter 11

1.
01/06/2020
Topic 12:Consumerdecisions andexperiences
Chapter 12

1.
08/06/2020
8-19th June Exam period(No exam for this subject)08/06/2020 Public holiday Queen’s birthday

1.
15/06/2020

Learning materialsDetails of learning materials that support your success in this subject can be found in theInteract2 Subject Site.Learning, teaching and support strategiesAll of your subject materials are available on the Interact 2 site under the Topics link in the lefhand side menu. I suggest that for each topic you read the learning objectives carefully, readthe lecture notes, read the text chapter and other recommended Readings, then watch themultimedia clips. Once you have a feel for what the topic is about answer the self-assessmentquestions. You will find that this will enhance your learning.In this subject there are many opportunities for you to engage with me, with your peers andwith the subject. I will hold 4 online meetings throughout the session where we can discusscontent issues and assessment items. Details of times and dates will be posted on the Interact2 site. In addition, you can use the Discussion board to interact with other students in thissubject.The first assessment task has been designed with a variable date to allow you to beginengaging from the first day of your study and to allow you to tailor your contributions to suityour study schedule (please don’t leave it until the last minute).If I haven’t seen any activity from you on the interact page within the first two weeks ofsession, I will contact you by email to have a chat about study and ask whether you are havingany issues.Recommended student time commitmentThis subject code is an 8 point subject. The CSU Subject Policy states that a standard 8 pointsubject should require you to spend up to 160 hours engaged in the learning and teachingactivities. These activities include the time spent in preparation for assessment, includingCharles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 6 of 31study for examinations, tests, and assignment preparation.Each week you should spend around 9 – 11 hours studying this subject – obviously someweeks may require more time than others depending on how you work – but the following is aguide.

Online lecture notes and supporting readings/multimediaOffline/textbook reading and discussion questionsOnline self-assessment for reinforcement of learningParticipation in scheduled online meetingsResearch and preparation of assessment items
4 hours2 hours1 hour0.5 hour3 hours

Assessment ItemsEssential requirements to pass this subjectYou must obtain a total mark of at least 50% in order to pass this subject.To be eligible for the grade AA you must have submitted all assessment items in this subject . Ifyou choose not to complete an assessment item and receive an overall mark between 45 and49 then you will not be granted an AA.Items

Item No.
Title
Value
Due Date*
Return Date**

1
Class Discussion
30%
23-Mar-2020
15-Apr-2020

2
Cultural and Interpersonal Influences on CB
35%
22-Apr-2020
15-May-2020

3
Individual Influences on Consumer Behaviour
35%
20-May-2020
12-Jun-2020

* Due date is the last date for assessment items to be received at the University** Applies only to assessment items submitted by the due dateAssessment item 1 – Class DiscussionValue: 30%Due Date: 23-Mar-2020Return Date: 15-Apr-2020Length: 1200 words 300 each post and 300 each responseSubmission method options: Interact2 BlogTASKClass DiscussionOver the first four weeks of sessionMake at least two posts to the Assessment 1 BlogRespond to at least two posts on the Assessment 1 Blog.Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 7 of 31Students are required to make at least one post by week 2, those who have not done so will becontacted by the lecturer.All posts and responses due by Week 4, 25/3/2020The aim of this assessment is for everyone to contribute to the learning of the group and toengage with others in the subject (peer-to-peer learning). Learning from the experiences of yourpeers adds depth to the subject experience, as students come with a range of experiences andknowledge.What do you need to do?Step 1: Over the first four weeks of session make two posts to the Assessment 1 Blog (300words each post max) (first post required by week 2).For each post you need to include three things:1) Provide a contemporary example that shows an aspect of consumer behaviour theorybeing used in practice.One post should look at a situational influence, the other can look at any of the consumerbehaviour theory covered in Topics 1-4.2) Explain how the example illustrates the relevant area of consumer behaviour theory.One post should look at a situational influence, the other can look at any of the consumerbehaviour theory covered in Topics 1-4. You must reference the sources that you use.The example may be a video, news article, journal article, print ad, podcast etc. Each postshould discuss a different area of theory (drawing on the first 2 weeks of session).3) Pose a question about your example for discussion by peers.When composing this question think about key trends and issues facing consumers today, and/or how this example might relate to marketing strategy (marketing mix, target marketingand segmentation and positioning) past or future.Step 2: Over the first four weeks of the session respond to two of the posts on theAssessment 1 Blog (300 words each, max). (Due by Week 4, 25/3/2020)For each response you need to include two things:1. Identify a post of interest by one of your peers and respond to their discussionquestion (referencing the theory they have used in their post).2. In your response, address the theory and its application in the example they providedand consider this critically using your knowledge of the theory.Note: again you need to reference any sources that you use.Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 8 of 31Submission for MarkingSubmitting the post in the blog will constitute submission.Your posts will be marked in the Blog toolRATIONALEThis assessment task will assess the following learning outcome/s:• be able to analyse the buyer decision process and critique effects of situational influences onconsumer purchases;• be able to evaluate a variety of external factors and their influence on consumer behaviour;and• be able to assess key trends and issues facing consumers today and describe the potentialeffects on current marketing strategies.RATIONALEThis assessment task will assess the following learning outcome/s:• be able to analyse the buyer decision process and critique effects of situationalinfluences on consumer purchases;• be able to evaluate a variety of external factors and their influence on consumerbehaviour; and• be able to assess key trends and issues facing consumers today and describe thepotential effects on current marketing strategies.Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 9 of 31MARKING CRITERIA AND STANDARDS

Assignment 1
High Distinction(85-100%)
Distinction (75-84%)
Credit (65-74%)
Pass (50-64%)
Fail (0-49%)
Marks

POSTSExampleprovidedLink toconsumerbehaviourtheory explainedQuestionfor discussionposed.Referencing
Excellent examplechosen to illustratethe theory andmeaningful /insightful explanationof its relevance.Discussion pointreferences theory andcan stimulateconversation aboutcontentions in theliterature / deeperinsightsSupports explanationwith well-chosensource/s.References sources
Provides one or moreexamples that clearlyillustrate the theory andprovides a well crafedexplanation of theirrelevance.Discussion pointreferences theory andcan stimulateconversation abouteither key issues and ormarketing strategyPoses discussion pointthat reflects anunderstanding of thetheoryUtilises source/s well toenhance understanding.References sources
Provides apertinent examplerelevant to thetheory andexplains the linkExplains how theexample illustratestheory utilisingconsumerbehaviour showingan understandingof theoryDiscussion pointreferences theoryand either keyissues or marketingstrategyDraws on one/fewsources (e.g., textand a journalarticle)References sources
Attempts toprovide arelevantexample, links totheory may beunclearBasicexplanation ofhow it illustratesarea of theory.Poses discussionpointDrawing on onetwo sources (e.g.,text).Referencessources
No/limitedillustrativeexamplesprovided withno/poorexplanationNo/ poordiscussionpointNo/limitedsources used.No referencing
Post1/ 7.5

Post 2/ 7.5

Total

Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 10 of 31

RESPONSESRespond to thediscussion point/question.Comment on thepost
Well-crafed andmeaningful responseto the discussionpoint/questionInsightful response tothe discussionquestion integratingtheory and criticallyreflecting on itsapplication andsuggesting furtherapplication orexamples.
Well-crafed response tothe discussion point/questionComment demonstratesan understanding of thetheory and itsapplication in theexample. Critiqueevident. Contributesextra knowledge orunderstanding. Mayprovide an additionalexample
Makes a consideredresponse to thediscussion point/question.Direct response tothe post,highlighting pointsof interest in thepost and attemptsto critically discussthe theory and itsapplication.
Responds to thediscussion point/questionRefers to theexample andcomments onthe applicationof the theory.
No / limitedresponse todiscussionpointNo / Limitedcomment onthe post
Response1/7.5

Response2/ 7.5

Total

Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 11 of 31PRESENTATIONOnline discussion can use informal language, but logical and clear writing styles should beused.It is best to talk to each other by joining in the discussions rather than just posting a list oftheory. Examples work best for everyone and it is amazing where a discussion can lead.Sources should be cited. Links can be a great resource for your fellow students and also helpyou find information later for your own assessments.Please do not engage in personal comments and criticism (critique does not equal criticism);being controversial with your ideas, to stimulate debate, is encouraged but disrespectfulbehaviour is not acceptable.REQUIREMENTSStudents are required to make at least one post within the first two weeks of session.For this assessment you are required to use APA 6th referencing to acknowledge the sourcesthat you have used in preparing your assessment. Please refer to the CSU referencing guidehttp://student.csu.edu.au/study/referencing-at-csu. In addition a very useful tool for you touse that demonstrates how to correctly use in text referencing and the correct way to cite thereference in your reference list can be found at https://apps.csu.edu.au/refool/apa-6Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 12 of 31Assessment item 2 – Cultural and Interpersonal Influences on CBValue: 35%Due Date: 22-Apr-2020Return Date: 15-May-2020Length: 3000Submission method options: Alternative submission methodTASKAnalyse and evaluate cultural and interpersonal influences on the consumer behaviour ofa chosen target market. Then make recommendations about how this knowledge couldinform marketing strategy to address the issue/ opportunity you have identified.To begin, choose the context for your discussion: Identify and describe an organisationand focus on one of their product/service offerings. Choose an issue or opportunity,related to that offering, affecting one of their target markets. (This context will be thefocus of assessment 2 AND 3).Write a report whereby you analyse and evaluate the influence of cultural andinterpersonal factors on the consumer behaviour of your chosen target market (drawon the theories covered in Chapters 2, 3 and 4 to inform your report).Analyse and make recommendations about how this knowledge could be used toaddress the issue or opportunity you have described (those recommendations shouldbe related to the organisation’s marketing strategy (i.e. marketing mix, positioning,targeting and segmentation).Step 1: Choose your context• an organisation,• a specific product/ service offering,• an issue or opportunity affecting one target marketDraw on company reports and publicly available information (e.g. through IBIS world) todescribe the context.NB: You can choose an organisation you work for or are familiar with and select one revenuegenerating product or service provided, guideance will be provided about how to do this and it isfine to check in with your lecturer to refine your idea. Alternatively, you could approach thelecturer who can assist you to come up with an alternative context.Step 2: Collect information to allow you to analyse and evaluate the cultural andinterpersonal influences that are influencing the target market.You will need to use a variety of theoretical, industry and data sources depending on whichcontext you choose. Researching the market and developing an accurate customer profile is acritical part of understanding customer behaviour and the buying decision-making process.Consider cultural and interpersonal issues that are likely to directly or indirectly influence theconsumers’ decision-making.Step 3: Write your reportCharles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 13 of 31Below is a guide as to how you might structure your report and what should be included ineach section

Heading
Content

Title:
The title should tell the reader what the report is about.

Executive Summary:
An accurate summary of the content of your report includingrecommendations.

Table or list of contents:
List the main sections/headings of the report and pagenumbers.

List of tables andillustrations:
You are encouraged to include table/graphics/charts to supportyour analysis (these should be referenced).

Background:
Outline the context by describing the organisation / offering /target market and issue / opportunity. Include an overview ofthe firm’s current marketing strategy for the target market.

Theoretical approach:
Outline the areas of theory (from Chapters 2-4) relevant to yourcase organisation. It is good practice, when you begin to talkabout a theoretical concept to make sure it is defined.

Analysis:
Provide an analysis of the information you have collected aboutthe cultural an interpersonal influences on behaviour.

Evaluation:
Evaluate the nature of those influences and the implication forthe consumer behaviour of your target market, with respect tothe issue/ opportunity you have identified.

Conclusion:
Provide a summary of what you set out to do, what you did andwhat it means (this may lead into the discussion ofrecommendations). There should be no new informationintroduced at this point.

Recommendations:
Make recommendations for how marketers (in yourorganisation) can apply this critical understanding to addressthe issue or opportunity you have identified, referring to theorganisations marketing strategies (marketing mix, positioning,targeting and segmentation).

References:
List alphabetically the sources referred to in your report. UseAPA 6th Edition. Only include sources mentioned in the report.

Appendices:
Here you can include any documents that you believe arerelevant to your findings. (This is not compulsory).

Step 4: Make sure all sources are referenced in text and in the reference list using APA 6thCharles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 14 of 31Charles Sturt University requires you to reference in American Psychological Association (APA6th Edition) referencing style and this applies to all of your assessments for this subject. Aguide to the APA style is available for students Study guides and tips’ on the student portal:http://student.csu.edu.au/study/skills/guidesandtips/referencingStep 5: Submit Via TurnitinRATIONALEThis assessment task will assess the following learning outcome/s:• be able to analyse the buyer decision process and critique effects of situationalinfluences on consumer purchases;• be able to compare and contrast consumers and organisations in terms of theirmarkets and buying behaviour;• be able to evaluate a variety of external factors and their influence on consumerbehaviour; and• be able to assess key trends and issues facing consumers today and describe thepotential effects on current marketing strategies.Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 15 of 31MARKING CRITERIA AND STANDARDS

Marking CriterionAssessment 2
HD: 100% – 85%
DI: 84% – 75%
CR: 74% – 65%
PS: 64% – 50%
FL: 49% – 0%
Marks Max

Theoretical analysisskills. This criterion isabout defining,describing andevaluating the culturaland interpersonalcontexts and linkingthese concepts to thoseelaborated in theacademic literature.Value 40%.
CB cultural andinterpersonalcontext theoriesare clearly definedand derived from arange of academicsources includingacademic journalsand textbooks.The elaboration ofthe theoreticalconcepts andconclusions ishighly perceptiveand insightful.
CB cultural andinterpersonalcontext theories areclearly defined andderived from a rangeof academic sourcesincluding academicjournals andtextbooks. Theelaboration of thetheoretical conceptsand conclusions iswell thoughtthrough.
CB cultural andinterpersonalcontext theoriesare clearly definedand derived from arange of academicsources includingacademic journalsand textbooks.The elaboration ofthe theoreticalconcepts andconclusions isclear but needsfurtherdevelopment.
CB cultural andinterpersonalcontext theories aremostly defined andderived from arange of academicsources includingacademic journalsand textbooks. Theelaboration of thetheoreticalconcepts andconclusions needsadditional clarityand requiresfurtherdevelopment.
CB cultural andinterpersonalcontext theoriesare not adequatelydefined, describedor justified, mainlylisted withoutexplanation. Thereis little use ofacademic sourcesincludingacademic journalsand textbooks.

Application skills.This criterion is aboutlinking CB theory to aspecificcontext(i.e.,organisation,issue and target market)explaining and justifyinghow the concepts can beapplied to practice andmaking clear, logical and
An context isdescribed andidentified andinsightfulanalyticalevaluations weremade. The contextwas connected totheory withexceptional,
An context isdescribed andidentified, andinsightful analyticalevaluations weremade. The contextwas connected totheory with clear,creative and logicallinks. There were
An context isdescribed andidentified withmany analyticalinsights. Thecontext wasconnected totheory with clearlinks. There wererelevant well
An context isdescribed andidentified withsome analyticalinsights. Thecontext wasconnected brieflyto theory, but thediscussion was notwell supported by
There was no orlimited analyticalinsight displayedwith respect to thecase study, fewexamplesprovided, no orvery poorlystructuredrecommendations.

Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 16 of 31

Marking CriterionAssessment 2
HD: 100% – 85%
DI: 84% – 75%
CR: 74% – 65%
PS: 64% – 50%
FL: 49% – 0%
Marks Max

insightfulrecommendations.Value 40%
logical andimaginative links.The marketdiscussions werehighly relevant,realistic andsupported withexplicitconnections todata andtheoreticalarguments andinsightfulrecommendations.
relevant, wellsupported marketdiscussions withexplicit connectionsto data andtheoreticalarguments and someinsightfulrecommendations.
supported marketdiscussions, dataandrecommendations.
the arguments.

Referencing Skills.This criterion is aboutthe application of APA6th referencing and thequality of your academicsources.Value 10%
Both the in textand end referencelist were totallyconsistent interms of style andapplication of APA.Referencingapparent in allplaces whereexpected with highquality academicand other crediblesources.
Both the intext andend reference listwere consistent interms of style andapplication of APA.Use of qualityacademic and othercredible sources.
Referencingapplied. However,style / applicationwas somewhatinconsistent withsome errors in text/ reference list.Use of satisfactoryacademic andother crediblesources.
There was anattempt to applyAPA 6threferencing, butstyle andapplication wereinconsistent, andsome points remainunreferenced. Useof some academicand some crediblesources.
There was limitedor no attempt at intext or end of textreferencing. Littleor no use ofacademic andcredible sources.

Communication skillsThis is about the report
Free of grammarerrors. Structure
Free of grammarerrors. Structure and
Minor grammaticalerrors, sentences
Some grammaticalerrors, sentences
Poor grammar,spelling,

Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 17 of 31

Marking CriterionAssessment 2
HD: 100% – 85%
DI: 84% – 75%
CR: 74% – 65%
PS: 64% – 50%
FL: 49% – 0%
Marks Max

including: Structure,Format, Grammar andpresentation,Value 10%
and format wereclear, logical andconsistent.Sentences werewell constructed.Exceptional use ofdiagrams, imagesand tables, clearlyrelevant,explained andinsightful linksmade.
format were clear.Sentences were wellconstructed.Excellent use ofdiagrams, imagesand tables, that wereboth visuallyappealing as well asclearly relevant andexplained
were clear andcomplete.Structure andformat were usedto aid the readerincludingdiagrams, imagesand tables, thatwere relevant toargument, butwere not fullyexplained ordescribed.
were clear andcomplete. Clearstructure andformatting usingheadings, and subheadings, someillustrations anddiagrams, withsome explanation.
punctuation andconcepts were notclear. Noparagraphs orformatting, noimages, tables orillustrations.

Overall Mark /35

Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 18 of 31PRESENTATIONEnsure your Assessment 2 report format is as follows (marks will be deducted unless thefollowing is included):1. Title Page: includes subject details, assessment number and topic, your name and IDnumber, title of the report, chosen brand, submission date.2. Table of Contents – with page numbers (not included in word count)3. Introduction (no more than 100 words, not included in word count)4. Cultural factors and their influence on consumer decision-making5. Interpersonal factors and their influence on consumer decision-making6. Recommendations to improve/enhance your firm’s marketing strategies7. Conclusion (no more than 150 words – not in word count).8. References (not included in word count – at least 10 academic references)REQUIREMENTS1. A high standard of report presentation is expected. It is recommended that you useone of the business report templates available in Microsof or similar. In yourpresentation, you may use tables, graphics, flowcharts, images, screen-shots, videolinks and other tools to make this an interesting2. An ideal assignment is your opinion, supported by evidence from respected/reliablesources, expressed in your own words, and fully referenced as to the source of ideas,facts and quotations. ‘In your own words’ is critical in displaying your understandingof the material, rather than being expert at copy and paste.3. Use Times Roman 12pt font; 2.5 cm margins all round, single spacing.4. CSU requires you to reference in American Psychological Association(APA 6th Edition) referencing style and this applies to all of your assessments for thissubject. A guide to the APA style is available for students in the “Study guides and tips’on the student portal: http://student.csu.edu.au/study/skills/guidesandtips/referencing5. A handy app for a quick reference check is the Academic Referencing Tool (ART):https://apps.csu.edu.au/refool6. Remember NOT to use general web-based reference sites such as Wikipedia. Yourreferences must have credibility. They could be journal articles and case studies,industry studies, relevant textbooksCredible academic sources• You could also access the Library Resource Guide here Library Resource Guide(s):http://libguides.csu.edu.au/?b=s• Journal of Advertising• International Journal of Consumer Studies• Journal of Consumer Affairs• Journal of Consumer Psychology• Journal of Retailing and Consumer ServicesCharles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 19 of 31• Journal of Consumer Research• Journal of Consumer Behaviour• Journal of Consumer Marketing• Advances in Consumer Research• Journal of Advertising Research• International Journal of Advertising• Journal of Interactive Advertising• European Journal of Marketing• Industrial Marketing Management• International Journal of Research in Marketing• International Journal of Bank Marketing• Journal of Marketing• Journal of Marketing Research• Journal of the Academy of Marketing Science• Marketing Science• International Marketing Review• Journal of Business and Industrial Marketing• Journal of Hospitality Marketing and Management• Journal of Interactive Marketing• Journal of International Marketing• Journal of Marketing Management• Journal of Services Marketing Journal of Strategic Marketing• Journal of Political Marketing• Journal of Personal Selling and Sales Management• Journal of Digital and Social Media Marketing• Public Relations Review• Asia Pacific Public Relations• Journal of Public Relations Research• Corporate Communications: an international journal• Journal of Marketing Communications• Journal of RetailingCharles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 20 of 31Assessment item 3 – Individual Influences on ConsumerBehaviourValue: 35%Due Date: 20-May-2020Return Date: 12-Jun-2020Length: 10 Minute Presenation plus 1500-2000 word notesSubmission method options: Alternative submission methodTASK10 Minute Presentation and 1500-2000 word supporting documentIn the presentation analyse and critically examine the personal effects (drawing fromChapters 5-10) that influence the decision making behaviour of your target market. Makerecommendations about how this knowledge could inform the marketing strategy toaddress the issue/ opportunity you have identified (using the same context asassessment 2).Step 1: Collate information that will allow you to describe the context you are focusingon.You need to describe the context for your discussion (building from Assessment 2). Thisshould include a concise description of the organisation, target market and problem/opportunity you have chosen. (You might include additional information building on thefeedback you received in assessment 2).Step 2: Collect information to allow you to analyse and evaluate the influence ofpersonal effects and critically examine their influence on the target market.Critically analyse and evaluate how individual difference factors (e.g. needs, attitudes,personality, perception, learning) impact the consumer purchase decision of the product/service offering you are focused on and how they relate to the issue/ problem you haveidentified.Based on your analysis and evaluation make recommendations for how marketers (in yourorganisation) can apply this critical understanding to improve/enhance the organisation’smarketing strategies (marketing mix, targeting, market segmentation).Step 3: Write your presentation and notesTo do this presentation you need to draw on the theories covered in chapters 5-10 of the text plusconduct additional research of your own. You need to critically analyse and evaluate thisinformation and use it to make and justify your recommendations.Each choice that you make for your campaign needs to be justified and linked to the theory ofconsumer behaviour you have chosen. This can be outlined in your presentation andelaborated on in your notes/ supporting document. (e.g., on your powerpoint you might havebullet points that you will expand on during your presentation (that extra detail should also beincluded in your notes / supporting document.The presentation should provide a compelling argument about why the theory/ies ofconsumer behaviour you focus on will assist in addressing the issue (you can elaborate onCharles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 21 of 31these in the notes you provide with the presentation). Think about what evidence you canpresent to support the claims that you intend to make. You should draw on examples from themarketplace and academic sources to illustrate the value of this information.Template for presentation(The supporting document can take the form of notes within the presentation or a worddocument with associated notes for each slide)

Heading
Content

Title:
The title should tell the reader what the report is about.

Overview of presentation
Provide a slide outlining the structure of your presentation

Background:
Briefly outline the context by describing the organisation /offering / target market and focussing on the issue /opportunity you are addressing. Include a brief overview of thefirm’s current marketing strategy for the target market.

Theoretical approach:
Identify the areas of theory (from Chapters 5-10) that you arefocussing on to address the issue /opportunity. It is goodpractice, when you begin to talk about a theoretical concept tomake sure it is defined. Make sure to explain why these arerelevant to the issue /opportunity you have identified

Analysis and evaluation:
Provide an analysis of the information you have collected aboutthe how the characteristics of the individual influencebehaviour.

Evaluation:
Evaluate the nature of those influences and the implication forthe consumer behaviour of your target market, with respect tothe issue/ opportunity you have identified.

Conclusion
Provide a summary of what you set out to do, what you did andwhat it means (this may lead into the discussion ofrecommendations). There should be no new informationintroduced at this point.

Recommendations:
Make recommendations for how marketers (in yourorganisation) can apply this critical understanding to addressthe issue or opportunity you have identified, referring to theorganisations marketing strategies (marketing mix, positioning,targeting and segmentation).

References:
List alphabetically the sources referred to in your report. UseAPA 6th Edition. Only include sources mentioned in the report.

Appendices:
Here you can include any documents that you believe arerelevant to your findings. (This is not compulsory).

Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 22 of 31Step 4: Make sure all sources are referenced in text and in the reference list using APA 6thEditionCSU requires you to reference in American Psychological Association (APA 6th Edition)referencing style and this applies to all of your assessments for this subject. A guide to the APAstyle is available for students at Study guides and tips’ on the student portal:https://apps.csu.edu.au/refool/apa-6Step 5: Submit via TurnitinYou will need to include a link to your recorded presentation (you can record this usingscreencast-o-matic), a copy of your PowerPoint slides and the notes that go with each slide.These may be in the notes function of the PowerPoint, or in a word document.RATIONALEThis assessment task will assess the following learning outcome/s:• be able to analyse the buyer decision process and critique effects of situationalinfluences on consumer purchases;• be able to compare and contrast consumers and organisations in terms of theirmarkets and buying behaviour;• be able to critically examine the stages of information processing and the internalfactors that influence each stage in relation to consumer behaviour;• be able to assess key trends and issues facing consumers today and describe thepotential effects on current marketing strategies.This assessment task mainly covers chapters 5-10 and has been designed to ensure that youare engaging with the subject content on a regular basis. More specifically it seeks to assessyour ability to. Afer completing this assessment, you will be able to:• investigate and understand the role of individual difference factors in dealing with aCB related problem in facilitating the overall marketing and business strategy;• use real life organisational examples and discuss from your point of view what worksand why.Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 23 of 31MARKING CRITERIA AND STANDARDS

Marking CriterionAssessment 3
HD: 100% – 85%
DI: 84% – 75%
CR: 74% – 65%
PS: 64% – 50%

Theoreticalanalysis skills.This criterion isabout defining,describing andevaluating thepersonal effectstheories andlinking theseconcepts to thoseelaborated in theacademicliterature.Value 40%.
CB personaleffects theoriesare clearly definedand derived from arange of academicsources includingacademic journalsand textbooks.The elaboration ofthe theoreticalconcepts andconclusions arehighly perceptiveand insightful.
CB personaleffects theoriesare clearly definedand derived from arange of academicsources includingacademic journalsand textbooks.The elaboration ofthe theoreticalconcepts andconclusions arewell thoughtthrough.
CB personaleffects theoriesare clearly definedand derived from arange of academicsources includingacademic journalsand textbooks.The elaboration ofthe theoreticalconcepts andconclusions areinteresting butneed furtherdevelopment.
CB personaleffectstheories aremainlydefined andderived froma range ofacademicsourcesincludingacademicjournals andtextbooks.Theelaborationof thetheoreticalconcepts andconclusionsneedadditionalclarity andrequirefurtherdevelopment.
CBeffdiffaredefor jlistexpis liacaincacaan

Application skills.This criterion isabout linking CBindividualdifference theoriesto a specificorganisation,explaining andjustifying how theconcepts can beapplied to practiceand making clear,logical andinsightfulrecommendations.Value 40%
An organisation isdescribed andidentified andinsightfulanalyticalevaluations weremade. The contextwas connected totheory withexceptional,logical andimaginative links.The marketdiscussions werehighly relevant,realistic andsupported withexplicitconnections to
An organisation isdescribed andidentified, andinsightfulanalyticalevaluations weremade. The contextwas connected totheory with clear,creative andlogical links. Therewere relevant, wellsupported marketdiscussions withexplicitconnections totheoreticalarguments andsome insightful
An organisation isdescribed andidentified withmany analyticalinsights. Thecontext wasconnected totheory with clearlinks. There wererelevant wellsupported marketdiscussions andrecommendations.
Anorganisationis describedand identifiedwith someanalyticalinsights. Thecontext wasconnectedbriefly totheory, butthediscussionwas not wellsupported bythearguments.
Thliminswitcasexaproverstrrec

FeeoCharles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 24 of 31

Marking CriterionAssessment 3
HD: 100% – 85%
DI: 84% – 75%
CR: 74% – 65%
PS: 64% – 50%

theoreticalarguments andinsightfulrecommendations.
recommendations.

PresentationSkills 10%
Professionallydeliveredpresentation. Thestudent engagedthe audience fromthe beginning anddemonstratedenthusiasm.Exceptional use ofdiagrams, imagesand tables,engagementactivitiesembedded inpresentation
Presentation wasengaging andenthusiasticallydelivered.Some attempt toconsider audienceneeds. Clearlypresented andwell organisedcontent.Slides, graphics,facts and othertools supportedthe presentationeffectively
Good attempt atengaging theaudience.Presentation wasclear and wellstrucutredSlides, graphics,facts and othertools well tosupported thepresentation.
Someattempt toengage theaudience.Some effortto createlogical orderbut neededrefinement.Attempted touse slides,graphics,facts andother toolswell tosupportpresentation.May needmore links
PreenauDilacstrmeNoslidfactoopre

ReferencingSkills.This criterion wasabout theapplication of APA6th referencingand the quality ofyour academicsources.Value 10%
Both the in textand end referencelist were totallyconsistent interms of style andapplication of APA.Referencingapparent in allplaces whereexpected with highquality academicand other crediblesources.
Both the intextand end referencelist wereconsistent interms of style andapplication of APA.Use of qualityacademic andother crediblesources.
Referencingapplied. However,style / applicationwas somewhatinconsistent withsome errors in text/ reference list.Use of satisfactoryacademic andother crediblesources.
There was anattempt toapply APA 6threferencing,but style andapplicationwereinconsistent,and somepoints remainunreferenced.Use of someacademicand somecrediblesources.
Thortexreforacacre

Overall Mark / 35

FtteCharles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 25 of 31PRESENTATIONEnsure your A3 report format is as follows (marks will be deducted unless the following isincluded):1. Title Page: includes subject details, assessment number and topic, your name and IDnumber, title of the report, chosen brand, submission date.2. Table of Contents – with page numbers (not included in word count)3. Introduction (no more than 100 words, not included in word count)4. Personal effects and their influence on consumer decision-making5. Recommendations to improve/enhance your firm’s marketing strategies6. Conclusion (no more than 150 words – not in word count).7. References (not included in word count – at least 10 academic references: not toinclude Wikipedia or other non-academic websites. Industry studies, media examplesdirectly relevant to your case are acceptable).REQUIREMENTS1. A high standard of presentation is expected. It is recommended that you use Powerpoint to complete the slides and screencast-o-matic to record your presentation. Inyour presentation, you may use tables, graphics, flowcharts, images, screen-shots,video links and other tools to make this an interesting2. An ideal assignment is your opinion, supported by evidence from respected/reliablesources, expressed in your own words, and fully referenced as to the source of ideas,facts and quotations. ‘In your own words’ is critical in displaying your understandingof the material, rather than being expert at copy and paste.3. In your supporting document, use Times Roman 12pt font; 2.5 cm margins all round,single spacing.4. CSU requires you to reference in American Psychological Association (APA 6th Edition)referencing style and this applies to all of your assessments for this subject. A guide tothe APA style is available for students in the ‘Study guides and tips’ on the studentportal: http://student.csu.edu.au/study/skills/guidesandtips/referencing(http://www.csu.edu.au/division/studserv/learning/pdfs/apa.pdf)5. A handy app for a quick reference check is the Academic Referencing Tool (ART):https://apps.csu.edu.au/refool6. Remember NOT to use general web-based reference sites such as Wikipedia. Yourreferences must have credibility. They could be journal articles and case studies,industry studies, relevant textbooksAssessment InformationCharles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 26 of 31Academic integrityAcademic integrity means acting with honesty, fairness and responsibility, and involvesobserving and maintaining ethical standards in all aspects of academic work. This subjectassumes that you understand what constitutes plagiarism, cheating and collusion. If you are anew student we expect you to complete the modules called Academic Integrity at CSU(http://student.csu.edu.au/library/integrity/academic-integrity-course).Charles Sturt University treats plagiarism seriously. We may use Turnitin to check yoursubmitted work for plagiarism. You can use Turnitin to check for plagiarism(http://student.csu.edu.au/library/integrity/referencing-at-csu/checking) in your assessmentsbefore submission.ReferencingReferencing is an important component of academic work. All assessment tasks should beappropriately referenced. The specific details of the referencing requirements are included ineach assessment task description. Get referencing style guides and help(http://student.csu.edu.au/library/integrity/referencing-at-csu) to use for your assessments.How to submit your assessment itemsONLINE SUBMISSION PROCESSAccess Turnitin to submit assessment tasks online. Be sure to read the submission guidelinesprior to commencing a task; including file types the system will accept, file name andformatting requirements, etc. A comprehensive user guide, FAQs and system support are alsoavailable.Assessment tasks must be submitted electronically via Turnitin as stated in the Assessmentdetails. A link on the subject Interact site will take you to Turnitin, or you access directly atwww.turnitin.comInformation on “How to” get started with Turnitin and how to access this subject in thatsystem is provided in the Interact ‘Resources’ folder.Note:A message will be sent to the email address, as recorded on the system, confirming the receiptof your assessment task via Turnitin. It is your responsibility to retain this email as evidence ofyour submission.Assessment tasks submitted electronically via Turnitin will be available, afer marking, in theTurnitin system. Assignments must be submitted before 5.00pm on the due date. Assignmentssubmitted afer this time will be recorded as being submitted on the following day/date.POSTAL SUBMISSION PROCESSUnder normal circumstances postal submissions will not be accepted for any of theassessments required.Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 27 of 31HAND DELIVERED SUBMISSION PROCESSUnder normal circumstances hand delivered submissions will not be accepted for any of theassessments required.ALTERNATIVE SUBMISSION PROCESSAssessments to be submitted on Turnitin or otherwise stated. Please read the instructions ofthe individual assessment items.ExtensionsIt is best to complete assessment items by the due date. However, when somethingunavoidable comes up an extension may be possible. The following principles are used whenprocessing extensions1. For in-session assessment items, an extension request for up to three (3) calendar days canbe made by emailing your subject coordinator directly before the due date. In your emailplease state the reason why you need more time as well as what precisely you are requesting.Supporting documentation is not required. If an extension is requested in the above formatwith a valid reason and your request does not disadvantage other students, the extension willbe approved.2. For in-session assessment items, extension requests of more than three (3) calendar daysmust be made via the special consideration form: https://apps.csu.edu.au/specialcons/.(https://apps.csu.edu.au/specialcons/)The request must be made before the due date andmust include supporting documentation. Acceptable reasons are given in the SpecialConsideration Policy<https://policy.csu.edu.au/view.current.php?id=00298>. Each request willbe considered on a case by case basis. The request may not be granted. The maximumextension possible will be seven (7) calendar days.3. If you receive an extension, then you should expect the assessment item and its feedback tobe returned later. If you submit later than the extended due date you will receive late penaltiesas per guidelines below.4. Unless your extension permits otherwise, submissions received 10 days afer the originaldue date will receive zero.5. For end of session exams, you can request a supplementary exam viahttps://apps.csu.edu.au/specialcons/. (https://apps.csu.edu.au/specialcons/)This requestmust be made within 3 working days of the date of exam and must include supportingdocumentation. Acceptable reasons are given in the Special Consideration Policy<https://policy.csu.edu.au/view.current.php?id=00298>. For medical issues, a CSU medicalcertificate is required. If the supplementary exam (SX) is awarded then your exam is moved tothe next examination period. In order to preserve exam integrity and manage the logistics ofexams, the timing of a supplementary exam is heavily restricted.Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 28 of 31How to apply for special considerationAcademic regulations provide for special consideration to be given if you suffer misadventureor extenuating circumstances during the session (including the examination period) whichprevents you from meeting acceptable standards or deadlines. Find the form on the StudentPortal Special Consideration, Misadventure, Advice and Appeals (http://student.csu.edu.au/study/academic-advice) page.Penalties for late submissionThe penalty for late submission of an assessment task (without obtaining the SubjectCoordinator’s approval for an extension) will be:10% deduction per day, including weekends, of the maximum marks allocated for theassessment task, i.e. 1 day late 10% deduction, or 2 days late 20% deduction.An example of the calculation would be:Maximum marks allocated = 20Penalty for one day late = 2 marks (so, a score of 18/20 becomes 16/20 and a score of 12/20becomes 10/20).If an assignment is due on a Friday but is not submitted until the following Tuesday, then thepenalty will be four days (40% deduction or 8 marks in the example above).Submissions more than 10 days late will be acknowledged as received but will not be marked.ResubmissionUnder normal circumstances resubmission of assessment items will not be accepted for any ofthe assessments required in this subject.Feedback processesYou will receive feedback in several forms throughout the semester.You will receive a mark for each assessment except where the assessment has a satisfactory/unsatisfactory grade type. The mark of the assessment will indicate the grade for thatassessment.Feedback on your assignment can be viewed on Turnitin afer the assignment results arereleased. The following are some of the forms of feedback that I may use.Voice commentsIn text commentsMarking rubricsEnd of text commentsYou may also approach me in class for further clarification or feedback on the assignment.Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 29 of 31Assessment returnIf your assignment was submitted on time, you should normally expect your markedassignment to be despatched/returned to you within 15 business days of the due date. If anassignment is submitted on time but not returned by the return date, you should makeenquiries in the first instance to the Subject Coordinator. If the subject coordinator is notavailable, please contact your teaching team using the contact details and consultationprocedures provided on your Interact2 subject site.Student Feedback & Learning AnalyticsEvaluation of subjectsCharles Sturt University values constructive feedback and relies on high response rates toSubject Experience Surveys (SES) to enhance teaching. Responses are fed back anonymouslyto Subject Coordinators and Heads of Schools to form the basis for subject enhancement andrecognition of excellence in teaching. Schools report on their evaluation data; highlightinggood practice and documenting how problems have been addressed. You can view a summaryof survey results via the Student Portal SES Results (https://student.csu.edu.au/study/subjectexperience-survey-results) page.We strongly encourage you to complete your online Subject Experience Surveys. You will beprovided with links to your surveys via email when they open three [3] weeks before the end ofsession.Changes and actions based on student feedbackBased on feedback from past students, changes made to the subject include ensuring that theInteract2 site conforms to the standard Faculty template to reduce any confusion with locatingresources.Learning analyticsLearning Analytics refers to the collection and analysis of student data for the purpose ofimproving learning and teaching. It enables the University to personalise the support weprovide our students. All Learning Analytics activities will take place in accordance with theCharles Sturt University Learning Analytics Code of Practice. For more information, please visitthe University’s Learning Analytics (http://www.csu.edu.au/division/student-learning/home/analytics-and-evaluations/learning-analytics) website.Data about your activity in the Interact2 site and other learning technologies for this subjectwill be recorded and can be reviewed by teaching staff to inform their communication,support and teaching practices.Services & SupportCharles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 30 of 31Your Student Portal (http://student.csu.edu.au/) tells you can how you can seek services andsupport. These include study, admin, residential, library, careers, financial, and personalsupport.Develop your study skillsDevelop your study skills (https://student.csu.edu.au/study/skills) with our free study services.We have services online, on campus and near you. These services can help you develop yourEnglish language, literacy, and numeracy.Library ServicesCSU Library (https://student.csu.edu.au/library) provides access to the eBooks, journalarticles, books, and multimedia resources needed for your studies and assessments. Get themost out of these resources by contacting Library staff either online or in person, or make useof the many Library Resource Guides, videos and online workshops available.Policies & RegulationsThis subject outline should be read in conjunction with all academic policies and regulations.Please refer to the collated list of policies and regulations relevant to studying your subject(s)(http://student.csu.edu.au/administration/policies-regulations-subjects) which includes linksto Charles Sturt University’s Policy Library (http://www.csu.edu.au/about/policy) – the soleauthoritative source of official academic and administrative policies, procedures, guidelines,rules and regulations of the University.Subject Outline as a reference documentThis Subject Outline is an accurate and historical record of the curriculum and scope of yoursubject. Charles Sturt University’s Subject Outlines Policy (https://policy.csu.edu.au/view.current.php?id=00267) requires that you retain a copy of the Subject Outline for futureuse such as for accreditation purposes.Charles Sturt University Subject OutlineMKT510 202030 SM IVersion 2 – Published 02 April 2020Page 31 of 31
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