A women’s health clinichas recognized the need to segment its market. Identify three bases by which this clinicmight segment the female market, and identify the manner in which the “product” component of the marketing mix would change in light of the segmentation based used.
The female member of a family is more than likely the one to select the healthcare provider. She also encourages visits to the physician and makes arrangements for these visits. The only exception is a single male household. This arrangement gives marketing an opportunity to engage females into a women only provider. Women have a tendency to feel more trusting around providers who are in a female only provider network. To segment the market, there would have to be specialized services that women would feel they would have to need for their own care.
One of the first areas of care is the pre-natal services. Female only providers are in high demand for …
The expert examines market segmentation for a women’s health clinic.