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International Strategies

by | Mar 26

 

You’ve developed a very popular, up-scale but reasonably priced, clothing fashion line for young people.  You produce designs in a number of countries, manufacturing in low-cost locations, and with retail outlets in major U.S. and European cities.  Demand is popping and you have access to plenty of production capacity and capital.  Answer the following questions:

  • How should you organize the business outside of the U.S.?
  • Should you set-up reasonably independent companies, subsidiaries, in each foreign market?
  • What would that do and not do for you?
  • Or, do you want to impose a strict brand image, procedures, and central planning from headquarters, where your offices are?
  • What are the pros and cons of this approach?
  

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