How can healthcare organizations integrate traditional businessconcepts of marketing and economicsinto successful strategies of health care deliverywithout losing the “caring” aspect of the profession?
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1. How can healthcare organizations integrate traditional business concepts of marketing and economics into successful strategies of health care delivery without losing the “caring” aspect of the profession?
It is important to remember that a healthcare organization is a business, much the same as any other business is a business. In general, all businesses have a product to deliver, for health care it is healthcare services. In fact, other businesses need to incorporate the “human side” into the delivery of their product and, thus, a part of overall business plan, much in the same way as does the healthcare businesses.
The following article explains this relationship exceptionally well. For clarity (and to point out where the article answers your question) I added a heading in the bold blue print (see attached response for hihglights):
Article: “Creating Successful Healthcare Delivery Facilities in Emerging Markets”*
J. Stuart Lemle, Senior Vice President
Rubicon Capital Investments, LLC
Facing dramatically diminished margins in their operating profits in the United States and Europe, enterprising developers and operators of healthcare facilities have been exploring expansion prospects in emerging markets, particularly in Latin America and Asia. This is not a new trend, as a number of Western firms have ventured into these markets over the past 20 years. However, since many of the early pioneers in international healthcare delivery were severely humbled by major losses they incurred, the current wave of expansion has the benefit of learning from broad experience in similar circumstances. This article will address some of the key elements, gleaned from history, in …
This solution explains the relationship between the integration of traditional business concepts of marketing and economics into successful strategies of health care delivery and the “caring” aspect of the profession.