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FUTURE RESEARCH DIRECTIONS FOR GOVERNMENT COMMUNICATION

by | May 20

Examining the subject of government communicationfrom a range of research traditions in thefield of communication studies suggests a numberof issues that are ripe for development. Here wesuggest five.The Question of ProfessionalizationOriginally framed as an Americanization hypothesiswithin the political communication literature,the adoption and development of a set of practicesand attitudes collectively known as ‘professionalization’were considered by political communicationscholars as driven by developments in the USpolitical communication (for example, Negrine,2008). Scholars are now more likely to ascribethese developments to ‘modernization’, the viewthat professionalization results from processes ofsocial differentiation and changes in media systemsand technology (Holtz-Bacha, 2004). Withinpolitical communication, the professionalizationthesis could be summarized as follows
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