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Franchise paper | Business & Finance homework help

by | May 27

here’s my rubic of franchise profile, and my company of this paper is Choice Hotels. 
Franchise Profile
 
 
OBJECTIVE: Give students an opportunity to understand the role of franchising in the small business sector of the American economy.
 
OBJECTIVE:  Expose students to business research resources.
LeBow Focus:
Economics:  Understand the role of small business ownership in the American economy.    Explore the impact of recession on small business vs. larger corporations.
Problem Solving:  Explore the options for small business ownership and weigh the advantages/disadvantages of franchising.
Career Planning:  Explore a career in small business and contrast traditional small business ownership with franchise ownership.
            Writing:  Business writing using research data.  
 
Entrepreneurship:  15% of your grade
            GOAL:  Provide a basic understanding of the benefits of franchising business operations
                        *How was the business created? (whose idea, history of the company)
            *Explain the advantages and disadvantages of a parent business franchising its operations
 
 
 
Marketing/Advertising:  15% of your grade
            GOAL:  Provide a basic understanding of the role of marketing in franchising
                        *Identify the marketing strategy used for this company:  global, national, local?                              Why is this strategy the best choice for this particular business?
                        *Determine the advertising fee arrangements for the franchisees
 
            –
                       
Operations Management:  15% of your grade
            GOAL:  Provide a basic understanding of the supply chain and procurement strategies
                        *Identify the procurement process for the parent and its franchisees (e.g.:                                                  central procurement of supplies and/or raw materials)
                        *Explain the advantages and disadvantages of the procurement process this                                                  company uses
 
Costs:  30% of your grade
GOAL:  Provide a basic understanding of the costs associated with opening/operating a franchise
            *Determine start up costs and financial requirements for approval
            *Determine if the parent assists in financing the new franchise
            *Identify royalty fees owed to the parent, as well as the payment schedule
            *Determine an estimated break even point from sales (see your instructor for more details on how to determine this for your specific company)
 
Human Resource Management:  15% of your grade
GOAL:  Provide a basic understanding of the staffing and training requirements in franchising
            *Does this company provide corporate training for its franchisees?  If so, what skills are they trying to develop in their franchise owners and their employees?
            *Identify advantages and disadvantages of corporate training
 
References:  10% of your grade
            GOAL:  Cite research sources appropriately in a bibliography
 
 
 

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