Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).
With the aim of being able to understand how to manage a decision maker’s risk tolerance, your readings this week have explored the basic concepts that underlie risks and return trade-offs.
Why is it important for decision makers to consider their attitudes toward risk? Discuss the concept of the certainty effect and how it affects the decisions of individuals.
In your own words, please post a response to the Discussion Board and comment on at least two other postings. You will be graded on the quality of your postings.
Each comment must be at least 150 words in length. Use the 2×2 matrix to comment with (i.e., 2 things you liked about the posting, and 2 things the student could have included to improve the posting, including errors, exclusion, or erroneous information).
For assistance with your assignment, please use your text, Web resources, and all course materials.
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