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ENT10001 – Entrepreneurship & Opportunity

by | May 25

ENT10001 – Entrepreneurship & Opportunity October 2017Tyler Kah Jun Tan – 101867824Georgia Swinbourne – 101780633Vikas Sindhi – 100671480Opportunity OverviewAnalysis of OpportunityHow are wecapitalising thisopportunity?➔Field of Entrepreneurship• Start-up• Social Entrepreneurship➔ Strengths & weaknessesTarget Market• Population shorter thanthe average height• Regular public transportcommutersWho are we targeting this productto?Market insightFrequency of Using Public TransportEstimates (1965–2010) and forecasts (2011–2031) of totalpassenger transport task, sum of all capital cities• Estimated total of publictranport passengerincreasing per year• The frequency of peopleusing public transport• Huge opportunity for Z.ouk toenter the marketCompetitors➔ Rail ReachChallenges➔ Social rejection➔ Facing criticism➔ Marketing StrategyOvercoming Challenges➔ Lean Start-upOvercoming ChallengesMVP (Minimum Viable Product)➔Maximising knowlegde about customers➔Create relationship with customers➔Focuses on Value PropositionhbjdhfujedhjfnbdhbfcbfcbFeasibility Analysis-Profitable-Within estimated costMarket Z.ouk to PTV
References●TILLEY, A. R. 2002. The measure of man and woman: human factors in design. New York, Wiley●Public Transport Victoria, 2017, Research and statistics, Public Transport Victoria,https://www.ptv.vic.gov.au/about-ptv/ptv-data-and-reports/research-and-statistics/●Public Transport Victoria, 2015, Research and statistics, Public Transport Victoria,PTV-Station-by-Station-Fact-Sheet-accessible-version-2015●Adam Carey, 2017, 2000 people per train: Metro’s standing room-only future revealed, TheAge, Australia,http://www.theage.com.au/victoria/2000-people-per-train-metros-standing-roomonly-future-revealed-20170528-gwettp.htmlImage Sources:Rail Reach – https://technabob.com/blog/wp-content/uploads/2013/08/Rail-Reach1.jpgRail Reach –http://www.bitrebels.com/wp-content/uploads/2013/09/rail-reach-better-grip-1.jpegRail Reach –https://cdn.vox-cdn.com/thumbor/2SmosmQzSJuGchWKI7gqj41I4oo=/0x0:640×427/1200×800/filters:focal(0x0:640×427)/cdn.vox-cdn.com/assets/3117521/railreach.jpg
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