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Developing New products and services and managing brands

by | Apr 24

This assignment has three parts.

Part 1:
What are the four main types of consumer products? provide at least 3 good examples for each type of product. Classify the following products. A Visit to the Emergency Room, An iWatch,Toilet Paper, A ticket to a football game, Louis Vuitton Handbag, A cordless drill, a Cisco Phone System.

Part 2:
Provide 3 examples each for the following:Product Line-Select a product line from a company product mix and give 3 products in their product line.Product Mix-Provide a company name and their product mix.Product Line Extension-Select a product line mentioned early. what are the product extensions of that product line? Hint: these are different forms of the product.

Part 3: Brands
A. What are the 4 major strategies for building a great brand? Provide an example for each strategy other than those mentioned in the text.
B. Explain the Stages of the Product Life Cycle and provide your own example of a product or service that falls into each stage. Classify the following according to its stage in the life cycle: Sony Walkman, iWatch 5, the airline industry, autonomous vehicles, drone delivery.



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