Develop an abridged Marketing Mix with Strategies for every ‘P’ for restaurant business
You are required to use Week’s 5 module material to develop an a Marketing Mix with Strategies for every ‘P’ (Product, Price, Place, and Promotion). In doing so:
Explain how your marketing mix aligns with your company long-term strategy/ strategies, andExplain why you have selected the specific strategy for each ‘P’Specifics
If necessary, examine analytical tools for the identification of market positions, including customer analysis and segmentation; competitor analysis; portfolio analysis, market attractiveness and business position assessment; product life cycle matrix.You need to support your answers with relevant evidence from your readings thus farReference
CIM (2015). Marketing and the 7Ps: A brief summary of marketing and how it works. Retrieved from: https://www.cim.co.uk/media/4772/7ps.pdf.
Kotler, P. (2012). Marketing Management. Sourced from: https://www.pearson.com/us/
The post Develop an abridged Marketing Mix appeared first on My Assignment Online.