Topic: Each student will choose an international marketing case and thoroughly analyze the case based on the criteria set out below. Instructions & Grading Criteria (100 points): 1. Identify and discuss the marketing issues and strategies presented in the case. (25%) 2. Were these strategies/tactics/actions implemented? If so, were they successful? If not, why? (10%) 3. What were the consequences of the strategies/tactics/actions taken or not taken? (15%) 4. Were the strategies/tactics/actions taken in-line with existing codes of practice, policy, and theories? (25%) 5. Design and discuss possible recommendations aimed at providing a better response or fixing the issues identified. (25%)
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