Due: Week 8-9 Weighting: 30% (Presentation 15% + Summary 15%) Type: Group PresentationLearning Outcomes: a. explain key marketing concepts and theories and know how to apply those into a range of business scenarios; c. discuss how segmentation is used by marketers: d. explain how an understanding of consumer behaviour assists marketers;Description:In the past 1-3 years, major international brands have withdrawn from the Australian market. Similarly, major Australian brands have attempted to enter the international market with no success.In Groups of 3-4, you will research two companies: One international company that left Australia and one Australian company that left the international market. You must present your findings in a 10 minute presentation and a 750-word summary report. Your presentation and summary should outline the following:• Identify the reasons they left the market. • Compare and contrast the similarities and differences in the reasons for leaving. • Their competitive market in Australia. • What would. You recommend for other brands attempting to enter an international market.Notes:O Material which requires referencing includes logos, images, articles and information used in the presentation O Please do not use Wikipedia as a reference as this is a non-academic source O Academic databases can be accessed via Moodie in the Library section O If you use an organisation’s website-0 this should be used for the purpose of gathering information as these are often written in a subjective or persuasive manner
Assessment BriefAssessment Title: Group Presentation Assessment Number: 02 Weighting: 30 % Due Date: Week 9 Description: GROUP (3 members) Prepare a 15-minute presentation on Kogan.com’s success in Australia from a management perspective. You may wish to include the following elements: • International strategy • Decision making • Organisational structure • Organisational culture • Human resource management • Corporate Social Responsibility Learning outcomes being assessed: c. Describe and discuss the major management functions of planning, organizing, leading, and controlling in organisations d. Identify and demonstrate an understanding of the key managerial roles in the modern organisation including human resources management, staff motivation, and professional development f. Identify and assess several different models and theories of management g. Describe and discuss the role of workplace culture and diversity in organisations Notes: • Material which requires referencing includes logos, images, articles and information used in the presentation • Please do not use Wikipedia as a reference as this is a non-academic source • The presentation should be impartial — third person / business-like and balanced • Academic databases can be accessed via Moodie in the Library section • All in text sources you use must be referenced according to the Harvard Referencing Style as found on Moodie • Statistical / diagrammatic / graphical evidence / logos may be included as an appendix /appendices with appropriate information to support the report. These must also be referenced according to Harvard Referencing Style (not included in the word count)
The post Assessment 2 Group Presentation appeared first on My Assignment Online.